Posted November 4, 2011 by Dave Lauretti.
Well, there’s been a few heavy updates in the SEO world this past week. Let’s get to the goods shall we?
OK here’s another update – and an another important one at that. Google is releasing a new improvement in their algorithm related to “fresh content” that will impact 35% of the search results. What does this mean for you as a business owner or SEO? It means fresh new content is the way to go. Don’t get me wrong here though. For the past few years, fresh content has had preference in the search results (not for every single search) but the number of search results this algorithm change effect is what’s important. This new improvement will probably last a few years until they upgrade again. What’s the take home? Blog, share, Tweet and write articles – and make sure they’re useful to your users too!
At first it was thought that only a small minority of the keyword reports would be affected (less than 10%) but a report showed that upwards of 14% of the information has been skewed.
So there you have it. Take this information and share it with your friends but most importantly if you’re not an SEO or Internet marketer, send this page to the people who take care of that for your website just in case they’ve been too busy lately and missed the news.